Blog Articles

How Colors are Created in the Digital World

How Colors are Created in the Digital World

This short basics post will prime you to understand how colors are specified in digital files. In the reproduction market, of which Reed Art & Imaging is a part of, we use digitally driven devices to make faithful reproductions of original art, photographic captures and digital graphic designs. To accomplish this task with any hopesRead more about How Colors are Created in the Digital World[…]

Raw Versus JPEG – What They’re Not Telling You

Raw Versus JPEG – What They’re Not Telling You

In the ever-present quest for perfection, photographers from around the country call me weekly with questions about shooting raw versus jpeg. The debate over this topic has been waging strong on the internet since the advent of digital still-image capture. Creating confusion, every photo blogger and “expert” in the forums has their opinions. Each ofRead more about Raw Versus JPEG – What They’re Not Telling You[…]

How to Get Great Color, Save Profits, and Never Have to Work Color or Density in Photoshop or Lightroom. Part 1

How to Get Great Color, Save Profits, and Never Have to Work Color or Density in Photoshop or Lightroom. Part 1

I’m going to fill you in on the secrets of how to get great color, save your profits, and never have to work color or density in Photoshop. All without the use of ICC profiles, confusing work-flows or batch conversions. If you understood the above and it applies to you, chances are you are aRead more about How to Get Great Color, Save Profits, and Never Have to Work Color or Density in Photoshop or Lightroom. Part 1[…]

How to get Great Color, Save Your Profits, and Never Have to Work Color or Density in Photoshop. Part 2

How to get Great Color, Save Your Profits, and Never Have to Work Color or Density in Photoshop. Part 2

My last blog post discussed the weakness of TTL metering and the need for spot on exposure to avoid working your files in photoshop. Thus saving money and time which should result in a more profitable business. Rule #2 – If you don’t have proper white balance, you don’t have correct color. This seems likeRead more about How to get Great Color, Save Your Profits, and Never Have to Work Color or Density in Photoshop. Part 2[…]

How to Get Great Color, Save Your Profits, and Never Have to Work Color or Density in Photoshop. Part 3

How to Get Great Color, Save Your Profits, and Never Have to Work Color or Density in Photoshop. Part 3

My last two blog posts discussed the critical need for spot-on metering and absolute correct white balance to avoid working your files in photoshop. Thus saving money and time which should result in better prints and a more profitable business. Rule #3 – correct working space + Printer space = Great Print! Digital cameras workRead more about How to Get Great Color, Save Your Profits, and Never Have to Work Color or Density in Photoshop. Part 3[…]

How to Get Great Color, Save Your Profits, and Never Have to Work Color or Density in Photoshop. Part 4

How to Get Great Color, Save Your Profits, and Never Have to Work Color or Density in Photoshop. Part 4

In the previous post in this series, I wrote about using sRGB for printing your studio work. This post we talk about how JPEG can be your workflow friend. Rule #4 – JPEG has benefits. Shooting raw has its place. Like when the dynamic range of the scene far exceeds that of your camera. OrRead more about How to Get Great Color, Save Your Profits, and Never Have to Work Color or Density in Photoshop. Part 4[…]

Getting the Best Possible Print from Your Fine Art Lab. Part 5 of 5

Getting the Best Possible Print from Your Fine Art Lab. Part 5 of 5

Getting to Know You! Get to know the people who print your work. A true fine-art class facility doesn’t just work for you, they work WITH you to get the print that satisfies your vision. Only you as the artist know exactly what you want in your print. Good communication skills can bridge a tremendousRead more about Getting the Best Possible Print from Your Fine Art Lab. Part 5 of 5[…]

Getting the Best Possible Print from Your Fine Art Lab. Part 4 of 5

Getting the Best Possible Print from Your Fine Art Lab. Part 4 of 5

Getting to the final print: How much trust should you put in color profiles? A few notes on profiles. First, they are not a magic wand. Don’t expect them to make a so-so image look fantastic. They are NOT a repair tool, they are a color matching tool intended to get the output to mimicRead more about Getting the Best Possible Print from Your Fine Art Lab. Part 4 of 5[…]

Getting the Best Possible Print from Your Fine Art Lab. Part 3 of 5

Getting the Best Possible Print from Your Fine Art Lab. Part 3 of 5

File optimizing and sweetening. If done properly, this is an area in your work flow that can really make your image sing. Gross corrections in color and density should have been handled using Bibble as your raw converter. Fine tuning localized areas of the image such as burning and dodging can be handled in PhotoshopRead more about Getting the Best Possible Print from Your Fine Art Lab. Part 3 of 5[…]

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