We artists create uniqueness – that’s just what we do.
Every piece we create is unique in its content, pallet, message, and more. This is why every work we reproduce for you is done so based on its individuality. While some artists find it acceptable to have their works printed by software that sees only numbers, not colors, mood, detail or nuance, we suspect you are looking at Reed because you know there is a better option. An option where craftsmanship comes first and print-volume takes a back seat.
Robo Printing is anti-craftsmanship. It’s about cramming as many prints through the system as fast and furious as technology allows. It’s taking all the effort and work you put into your piece and running it through a cookie cutter like process that just coughs out print after print after print… All at the same settings, with no regard for the visual character of your work. None.
Robo Printers thrive on volume, and avoid attention to detail like the plague. If a human has to be involved in handling your job, it’s a burden on them and likely a price hike for you. For the Robo-Printers of the world, a print is just a print and they may as well be chugging out posters and coloring books.
There is a better way.
Craftsmanship is a bit old-school in today’s high-volume technology driven world. Almost gone are the days when an artisan would be invested in making something that they and their customer would be very proud of. When honed skills and painstaking effort were applied to push the quality of the work to it’s pinnacle. Where everything they made was made to meet and exceed each customer’s unique needs.
The artisans at Reed believe in this old-school ideal, and carefully work your reproductions into something that says “This is quality, this is craftsmanship, this is what art should be.”
Say yes to old world tradition of craftsmanship and ditch the Robo Print.