Blog Articles

How Colors are Created in the Digital World

How Colors are Created in the Digital World

This short basics post will prime you to understand how colors are specified in digital files. In the reproduction market, of which Reed Art & Imaging is a part of, we use digitally driven devices to make faithful reproductions of original art, photographic captures and digital graphic designs. To accomplish this task with any hopesRead more about How Colors are Created in the Digital World[…]

Looking for more LEADS through Social Media? This is a great place to start!

Looking for more LEADS through Social Media? This is a great place to start!

For my very first Google+ hangout I spoke on the panel as a Social Media expert for an HOA (Hangeout on Air) for SMGDenver and I had a blast! Lots of great information was shared. If you are looking to generate leads through social media, or looking to create an online business community with yourRead more about Looking for more LEADS through Social Media? This is a great place to start![…]

Lomography Introduces an Experimental Lens Kit for Digital Cameras

Lomography Introduces an Experimental Lens Kit for Digital Cameras

For the first time, Lomography has introduced a line of lenses in 3 focal lengths for Micro 4/3 digital format. In true Lomography fashion, these lenses include fixed aperture: f/8  with two shutter speeds: 1/100sec and bulb. If you choose to use your camera’s shutter, leave the lens open on bulb and fire away.   SinceRead more about Lomography Introduces an Experimental Lens Kit for Digital Cameras[…]

Giclee Fine Art Printing – Getting a Great Print Part 1 – Photography of Artwork

Giclee Fine Art Printing – Getting a Great Print Part 1 – Photography of Artwork

A Pigment print is a bit more than just an inkjet print. So what makes it fine art worthy? To qualify, the print must be achieved using archival grade pigmented inks on archival grade fine-art paper or canvas. While we love the look of the watercolor papers and canvas papers we don’t suggest using Giclee “photoRead more about Giclee Fine Art Printing – Getting a Great Print Part 1 – Photography of Artwork[…]

Beautify Your Photographs While Making a Great First Impression

Beautify Your Photographs While Making a Great First Impression

We were recently introduced to a new type of laminate for photographs, ink jet and poster prints we call “Crystal” for its faceted like surface. This is very different than a normal gloss or lustre coating. Being 5 ML thick with full UV protection, this laminate is extremely durable. We put it to the testRead more about Beautify Your Photographs While Making a Great First Impression[…]

How to Get Great Color, Save Profits, and Never Have to Work Color or Density in Photoshop or Lightroom. Part 1

How to Get Great Color, Save Profits, and Never Have to Work Color or Density in Photoshop or Lightroom. Part 1

I’m going to fill you in on the secrets of how to get great color, save your profits, and never have to work color or density in Photoshop. All without the use of ICC profiles, confusing work-flows or batch conversions. If you understood the above and it applies to you, chances are you are aRead more about How to Get Great Color, Save Profits, and Never Have to Work Color or Density in Photoshop or Lightroom. Part 1[…]

How to get Great Color, Save Your Profits, and Never Have to Work Color or Density in Photoshop. Part 2

How to get Great Color, Save Your Profits, and Never Have to Work Color or Density in Photoshop. Part 2

My last blog post discussed the weakness of TTL metering and the need for spot on exposure to avoid working your files in photoshop. Thus saving money and time which should result in a more profitable business. Rule #2 – If you don’t have proper white balance, you don’t have correct color. This seems likeRead more about How to get Great Color, Save Your Profits, and Never Have to Work Color or Density in Photoshop. Part 2[…]

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