Tag Archives: Work-flow

How Colors are Created in the Digital World

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This short basics post will prime you to understand how colors are specified in digital files. In the reproduction market, of which Reed Art & Imaging is a part of, we use digitally driven devices to make faithful reproductions of original art, photographic captures and digital graphic designs. To accomplish this task with any hopes […]

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Raw Versus JPEG – What They’re Not Telling You

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In the ever-present quest for perfection, photographers from around the country call me weekly with questions about shooting raw versus jpeg. The debate over this topic has been waging strong on the internet since the advent of digital still-image capture. Creating confusion, every photo blogger and “expert” in the forums has their opinions. Each of […]

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Larger and Faster Storage is on the Horizon

Larger and faster storage is on the horizon! At the current rate at which silicon-based technology doubles – approximately every 18-24 months, it won’t be long before our cameras outgrow their present storage form-factors. Nikon, SanDisk and Sony have announced their joint effort for a new portable storage specification aimed at meeting the future needs […]

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What “they” might not be telling you about the flaws in ICC profiled workflows.

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Profiles are typically generated using less than .016% (yes that is less than 16/1000 of one percent!) or 16/100,000 of the 16.4 million colors available in 8bit RGB. Talk about a shot in the dark. There is a tremendous amount of mathematical software based “guessing” that occurs in the ICC color management process. Profiles are […]

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How to get great color, save your profits, and never have to work color or density in Photoshop. Part 1

I’m going to fill you in on the secrets of how to get great color, save your profits, and never have to work color or density in Photoshop. All without the use of ICC profiles, confusing work-flows or batch conversions. If you understood the above and it applies to you, chances are you are a […]

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