Tag Archives: how-to

Raw Versus JPEG – What They’re Not Telling You

Post Image

In the ever-present quest for perfection, photographers from around the country call me weekly with questions about shooting raw versus jpeg. The debate over this topic has been waging strong on the internet since the advent of digital still-image capture. Creating confusion, every photo blogger and “expert” in the forums has their opinions. Each of […]

Read More

How to Setup Your Digital Files

We want you to have the best possible photographic print or fine art reproduction with the least amount of difficulty. For an engaging experience with outstanding results, simply follow the instructions below! Recommended Working Color Spaces While we suggest that you convert to profile for all large format prints (LightJet and Giclee) we provide you […]

Read More

How to Get Great Color, Save Profits, and Never Have to Work Color or Density in Photoshop or Lightroom. Part 1

I’m going to fill you in on the secrets of how to get great color, save your profits, and never have to work color or density in Photoshop. All without the use of ICC profiles, confusing work-flows or batch conversions. If you understood the above and it applies to you, chances are you are a […]

Read More

How to get Great Color, Save Your Profits, and Never Have to Work Color or Density in Photoshop. Part 2

My last blog post discussed the weakness of TTL metering and the need for spot on exposure to avoid working your files in photoshop. Thus saving money and time which should result in a more profitable business. Rule #2 – If you don’t have proper white balance, you don’t have correct color. This seems like […]

Read More

How to Get Great Color, Save Your Profits, and Never Have to Work Color or Density in Photoshop. Part 3

My last two blog posts discussed the critical need for spot-on metering and absolute correct white balance to avoid working your files in photoshop. Thus saving money and time which should result in better prints and a more profitable business. Rule #3 – correct working space + Printer space = Great Print! Digital cameras work […]

Read More

How to Get Great Color, Save Your Profits, and Never Have to Work Color or Density in Photoshop. Part 4

In the previous post in this series, I wrote about using sRGB for printing your studio work. This post we talk about how JPEG can be your workflow friend. Rule #4 – JPEG has benefits. Shooting raw has its place. Like when the dynamic range of the scene far exceeds that of your camera. Or […]

Read More

Making Videos While Stressing Less and Sleeping More

Once I have my subjects signed up and ready for the shoot, I like to make the most of the opportunity. I plan on at least 30 minutes to one hour on-site. I get as much footage as possible so that I can edit to my hearts content and maybe even get enough for TWO […]

Read More

Getting the Best Possible Print from Your Fine Art Lab. Part 5 of 5

Getting to Know You! Get to know the people who print your work. A true fine-art class facility doesn’t just work for you, they work WITH you to get the print that satisfies your vision. Only you as the artist know exactly what you want in your print. Good communication skills can bridge a tremendous […]

Read More

Creating Videos for YouTube

In this post, I’ll go over the equipment and software you need to get started. I’m a graphic designer at Reed Photo Art. Among other things, I design and publish our e-newsletter and create our YouTube videos used in our social networking. So far, all of my work has been done on a 17” MacBook […]

Read More

Tiff versus jpeg. Does Size Really Matter?

Is Bigger Always Better? Often we are asked to describe the difference between tiff and jpeg files. While they share a few similarities, there are a few differences and particularly some characteristics in the Jpeg format that an individual looking to get the very best image quality should be aware of. A Tiff file (Tagged […]

Read More
800.999.8084 / 303.573.8084
TrueArt@reedphoto.com
Monday - Friday; 8:30 am to 5:30 pm