My wife Betty, co-partner, and I started our business in 1976 in our basement in Lakewood, Colorado under the corporate name of Reed Photo Art, being I was a transparency retoucher at the time. In the mid 90’s we changed our name to Reed Photo Imaging to be more in tune with the arrival of the Digital Revolution. Now we are at it again we have changed our name! We are no longer considered a true photo lab like we were 35 years ago, but we are still very much involved in the fine art community and the imaging business, so our new name moving forward will be Reed Art & Imaging. We look forward to embracing our new brand identity as a TrueArt™ Creative Center. I have been in the photographic industry almost as long as ants have been around building very industrious ant colonies. I believe we have built one of the finest Imaging Centers in the country. I have seen our industry go through incredible changes since we started and I have had to be a person of vision and resolve in order to make business adjustments that ultimately has helped us survive these many changes and difficult times. I have a Doctorate degree from the University of Hard Knocks. Through my career as owner of this great and creative company I have had to wear many hats. I have been a leader, innovator, teacher and mentor. I would like to think that I inspire others with their visions of the future. I have always been a hands on owner and would like to say I am involved in the day-to-day operations because I still have the passion for what I started in 1976. I believe that I am a daily resource of information not only for our artistic creative team but also for our valued customers that come in or call to discuss their special project. I need to be able to ask the right questions so the project goes through our TrueArt Creative Center from concept to completion as smooth as possible. We are a fun bunch of people to be around, we can laugh at each other and also at ourselves. I have always been interested in anything that has to do with photography and I love taking photographs. My father introduced me to photography at the age of 14. I can remember the first time I saw a black & white image being developed in a tray, seeing that image come out of that blank piece of paper was truly magic. I was hooked from that point on, the rest is history. I can honestly say that I was probably one of the youngest people to own 3 Leica cameras by the time I went into the military as a Navy Photographer. I enjoy spending time in my back yard, sitting at the edge of my Koi pond feeding the Koi and having a cup of coffee. I do like to create spread sheets and have been called a spread sheet junky.
It all began long, long ago in a tiny basement darkroom. After several years of being self-taught in photography and darkroom techniques and loving every minute of it, I decided to get professional help and landed at The Colorado Institute of Art. In 1984 I started at Pallas Photo Labs and in 1991 I made the move to Reed Photo-Art. First of all what a great name for a lab and my business card looks very impressive! Being a part of the Reed ‘family’ continues to be a great experience. Although not a blood family member, I certainly have given enough of it along with some sweat and tears to become a part of the key management team. I have been living in the photography, graphics and fine art printing world since 1979 primarily in production, sales and advising of photo and graphic products and services for both the professional / commercial markets and consumers alike. I like to think of myself as a ‘guide’ for those in need of assistance, advice or just a friendly face in the industry to help bounce some ideas around. As far as a job description, Production Manager, General Manager, Sales Manager, Installation Guy and even Fireman all apply! Wrap it all up and call it what you want, but I call it being extremely fortunate to be able to work in my play and play in my work. Another part of this business I love is all the creative people I get to meet. I have participated in so many photography, art and industry related social groups that I have lost track. I believe being around so many creative people both here at Reed and outside of the lab keeps me on my toes and keeps my head in a creative mindset and feeds my soul. I have been an active board member of Denver’s Art District on Santa Fe since 2003 and work closely with city agencies like Arts and Venues, DOCA, Create Denver, Greenprint Denver, Downtown Denver Partnership and Visit Denver. I am an advisory board member for the T.H Pickens and Cherry Creek School District photography programs. In the last 3 years I have been on two committees for the City of Denver’s Public Art Program and had a hand in choosing the artist and the artwork for locations around the city. Add to that a couple more board positions with the City of Denver regarding historic districts and alternative transportation. Being an active participant in the community and helping to shape our little corner of the world has always been important to me. What do I like to do for fun? Well, if it’s on 2 wheels count me in. From bicycle to motorcycle touring, I love to have the wind in my hair. If there is snow on the ground I’m probably on skis somewhere in the back country and no matter what, I probably have a camera with me. Still shooting a little film but now mostly digital cause it’s just plain fun. I’ll surely play out this passion of mine to the very end when they have to pry a camera out of my cold, dead …well, you get the picture!
I have worked in the Photography Lab business as an accounting professional since 1979 & joined the great Reed team in 1990. In 1995, I was asked to be a key management decision maker and took over the Accounting Manager position in 2003. I have a solid background and track record in implementing new procedures for a more efficient and accurate work flow. I reconcile the beans all day long from A/R, A/P, H/R, Benefit Administrator, Payroll and Taxes. Growing up on a farm in Iowa, I learned that a great work ethic is very important and I believe all things should be balanced. I’ve been fortunate that Reed has many people to learn from and my knowledge of accounting has come from a kind former boss and other bookkeepers. I enjoy working on Reed’s SOCNET committee (social networking). My creative side is taking photographs and making them into photo jewelry; I love the outdoors while hiking, camping, cross-country skiing and gardening.
I try to travel as much as possible and I love to laugh…loudly!
I try to travel as much as possible and I love to laugh…loudly!
I started in this business in 1976 with my husband Bob. At that time, my only experience in the photo lab business had been negative retouching for a large lab in Minneapolis, a talent and skill that proved to be very useful when we started our business. During these years I’ve worked in many departments of the lab, but now I’m in customer service. I enjoy working with customers on their projects so we can satisfy their needs. Being patient and a good listener for others can change their bad day into a great day. I believe my work ethics came from growing up in the country and always being around people who want to do their part to make this a better place.I truly value our upbringing for so many reasons. It has influenced us in who we are and what we have accomplished in our years of business. I have tried to be the even keel of our business. I am able to listen to the pros and cons on any issue and add my input.