Geek Speak

Technical Support documents, file set-up and configuration, delving deeper into the how and why of professional photo printing and fine art reproduction.

How Colors are Created in the Digital World

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This short basics post will prime you to understand how colors are specified in digital files. In the reproduction market, of which Reed Art & Imaging is a part of, we use digitally driven devices to make faithful reproductions of original art, photographic captures and digital graphic designs. To accomplish this task with any hopes […]

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Photoshop Channels De-mystified

Color channels are often thought to be the exclusive realm of mystics and Photoshop gurus. If you are willing to dedicate a few minutes of time to learning, I’ll take the mystery out of channels, and give you the power to improve your workflow and your end results. The colors we see on our monitors […]

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Easy and Inexpensive Tips for Better Video Meetings

So there you are, trying to video conference with the a client, vendor, investor, or mom and your video feed, well…. stinks. Nothing makes a bad impression like a bad impression.  I recommend that you always test your video setup a couple hours before you need to go live, making sure your webcam is working […]

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Improving your Google Hangout Experience.

The rising star in online networking is the Google Plus Hangout On Air, or HOA for short. This medium mixes the experiences of video conferenceing, webinars, screen sharing and chat all in one easy-to-use package. The affordable (can you say free?) tool also comes with the added benefit of increasing your SEO, your personal brand […]

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Megapixels Aren’t the Only Factor to Consider When Buying a Camera

Some questions from our clients and our readers seem to come up more often than others. Many of those questions center around the importance of Mega-pixels. This question came across my desk this morning and since it’s often relevant to our readers, I am sharing my response with you.       “When customers order […]

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Raw Versus JPEG – What They’re Not Telling You

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In the ever-present quest for perfection, photographers from around the country call me weekly with questions about shooting raw versus jpeg. The debate over this topic has been waging strong on the internet since the advent of digital still-image capture. Creating confusion, every photo blogger and “expert” in the forums has their opinions. Each of […]

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Looking for more LEADS through Social Media? This is a great place to start!

For my very first Google+ hangout I spoke on the panel as a Social Media expert for an HOA (Hangeout on Air) for SMGDenver and I had a blast! Lots of great information was shared. If you are looking to generate leads through social media, or looking to create an online business community with your […]

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Professional Drum Scanning – What You Need to Know to Be the Smartest Person In The Room

Drum Scans Color space is determined by the methodology used to create the colors within a file. The most popular of those are: RGB CMYK LAB or a similar space such as YCC RGB is gaining popularity in the graphics output community. RGB colors are “mixed” using values stated in levels instead of percentages. i.e. […]

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How to Setup Your Digital Files

We want you to have the best possible photographic print or fine art reproduction with the least amount of difficulty. For an engaging experience with outstanding results, simply follow the instructions below! Recommended Working Color Spaces While we suggest that you convert to profile for all large format prints (LightJet and Giclee) we provide you […]

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Tiff versus jpeg. Does Size Really Matter?

Is Bigger Always Better? Often we are asked to describe the difference between tiff and jpeg files. While they share a few similarities, there are a few differences and particularly some characteristics in the Jpeg format that an individual looking to get the very best image quality should be aware of. A Tiff file (Tagged […]

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