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Featured specials, products and services that you may be interested to.

Reed Celebrates 40 Years

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We’ve seen great change in the decades since we opened our doors. Some creative mediums have shifted away from slower technologies into faster methods that allow artists to move faster into distribution of their editions.  Forty years ago, the internet was used exclusively by educational and government institutions and the idea and personal computing was limited to […]

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Art Lenses and the Photographic Print – are you wasting money?

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Lightjet versus Lambda – are you wasting the money you spent on expensive art lenses? Large format printing and why the LightJet is superior: It’s in the details – literally, The construction of the Lightjet is superior to the Lambda due to the ways that each device projects it’s laser light onto the photographic paper. The […]

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The Difference Between Pigment Prints and LightJet Digital C-Prints

Q: What is the difference between lightjet digital c-print and Giclee? Which is better quality? Thanks! ~ A. A. LightJet uses laser light to expose chromogenic photographic paper, which is then chemically developed and fully cleansed to create the archival dyes that render the fine-art image. Giclee printing uses electrical impulses to deposit archival pigments onto […]

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Picking the right colorspace based on image content

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An often overlooked aspect of color-spaces is the ability to use them to affect the overall “look” of the image. This 3D model represents 4 color spaces: Pro RGB (in red), Adobe1998 (translucent white), sRGB (white wire-frame) and in yellow; a professional giclee printer – the Epson 9900 on Ultra Smooth Fine Art Paper. The […]

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How Colors are Created in the Digital World

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This short basics post will prime you to understand how colors are specified in digital files. In the reproduction market, of which Reed Art & Imaging is a part of, we use digitally driven devices to make faithful reproductions of original art, photographic captures and digital graphic designs. To accomplish this task with any hopes […]

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Photoshop Channels De-mystified

Color channels are often thought to be the exclusive realm of mystics and Photoshop gurus. If you are willing to dedicate a few minutes of time to learning, I’ll take the mystery out of channels, and give you the power to improve your workflow and your end results. The colors we see on our monitors […]

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Easy and Inexpensive Tips for Better Video Meetings

So there you are, trying to video conference with the a client, vendor, investor, or mom and your video feed, well…. stinks. Nothing makes a bad impression like a bad impression.  I recommend that you always test your video setup a couple hours before you need to go live, making sure your webcam is working […]

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Improving your Google Hangout Experience.

The rising star in online networking is the Google Plus Hangout On Air, or HOA for short. This medium mixes the experiences of video conferenceing, webinars, screen sharing and chat all in one easy-to-use package. The affordable (can you say free?) tool also comes with the added benefit of increasing your SEO, your personal brand […]

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Megapixels Aren’t the Only Factor to Consider When Buying a Camera

Some questions from our clients and our readers seem to come up more often than others. Many of those questions center around the importance of Mega-pixels. This question came across my desk this morning and since it’s often relevant to our readers, I am sharing my response with you.       “When customers order […]

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Raw Versus JPEG – What They’re Not Telling You

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In the ever-present quest for perfection, photographers from around the country call me weekly with questions about shooting raw versus jpeg. The debate over this topic has been waging strong on the internet since the advent of digital still-image capture. Creating confusion, every photo blogger and “expert” in the forums has their opinions. Each of […]

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