Author Archives: John

About John

One of the industry veterans here at Reed and having worn a number of hats here, some for brief flashes of time, and others for more than a decade, John's history is long and varied. Back in `84, he was hired on as a film tech and airbrush retoucher and it was a natural transition moving into digital retouching. Presently his duties sit firmly in IT where he co-maintains workstations, servers, POS, commercial software and a good percentage of our websites. John has been a creative as long as he can remember. His first experience with a camera was a Montgomery Wards 126 format roll camera. "Plastic everything on that baby, only one shutter speed and one aperture - open" he recalls. Next up was an Afga Joselette 120 with manual focus, measured in meters of course. "Before I could move to another camera, I had to 'prove' my stuff to my father, and avid darkroom adventurist. I had to prove I could manually meter, push and pull as well as make a proper black and white print from those negs. At the time, I cursed the process, but as I grew in my photo career, it rapidly became very evident just how much I learned from those hours in the darkroom, processing and printing negs with such varied exposures and developments." He goes on to say "Things are a great deal different now. The industry has mostly replaced silver halide with pixels for capturing images. The silver and dye clouds in latent image papers are looking like they may not be far away from being completely replaced by ink jet dots in coming years. Science is constantly improving our ability to capture scenes electronically and I find the possibilities for the medium to be very exciting." Having worked with hundreds of thousands of images during his career thus far, he still finds the creation of new images fascinating. In his free time, you might find John with camera in hand exploring nature, a musical instrument playing for small groups or sharing his photoshop and camera chops in varied workshops. Mostly he enjoys spending my free time with his best friend – his wife Melissa, he proclaims " Somehow she makes even the most mundane weekend chores and shopping excursions a great deal of fun."

Easy and Inexpensive Tips for Better Video Meetings

So there you are, trying to video conference with the a client, vendor, investor, or mom and your video feed, well…. stinks. Nothing makes a bad impression like a bad impression.  I recommend that you always test your video setup a couple hours before you need to go live, making sure your webcam is working […]

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Improving your Google Hangout Experience.

The rising star in online networking is the Google Plus Hangout On Air, or HOA for short. This medium mixes the experiences of video conferenceing, webinars, screen sharing and chat all in one easy-to-use package. The affordable (can you say free?) tool also comes with the added benefit of increasing your SEO, your personal brand […]

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Megapixels Aren’t the Only Factor to Consider When Buying a Camera

Some questions from our clients and our readers seem to come up more often than others. Many of those questions center around the importance of Mega-pixels. This question came across my desk this morning and since it’s often relevant to our readers, I am sharing my response with you.       “When customers order […]

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Raw Versus JPEG – What They’re Not Telling You

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In the ever-present quest for perfection, photographers from around the country call me weekly with questions about shooting raw versus jpeg. The debate over this topic has been waging strong on the internet since the advent of digital still-image capture. Creating confusion, every photo blogger and “expert” in the forums has their opinions. Each of […]

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Big Changes in JPEG Could Change Your Workflow

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The folks over at the Independent JPEG Group who have the job of maintaining all things technical behind the JPEG file format have added some much needed support to the oft-maligned aging file-type. With the release of version 9 of the jpeg software libraries comes 12-bit color support and optional loss-less compression; after all it […]

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Call For Entries

Looking for a place to show your stuff?  If you are yet to be signed or you’re looking for new venues, a call for entry list can be a great resource. Along with the calls listed below, here is a short list a sites to get you started. If you have a favorite, or would […]

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Dang I Like Your Proportions!

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C’mon now, admit it. You’ve been faced with it too: Not knowing what print sizes your file will fit on without cropping. The answer is all in the colon. No, not THAT one, this one ==> :  These two quiet dots carry the full weight of the answer to the problem and it comes in […]

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Are You Being Fully Supported In Your Local Market?

Thanks to the internet, many businesses have global reach that earlier generations would have given limbs for.  While the reach potential is huge, so is the competition for attention.  But there is still a very large percentage of companies and organizations that do business locally, either exclusively or as part of their overall model. November […]

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Learn How Daguerreotypes Were Made

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Daguerreotypes are credited to be the earliest practical photographic process. Louis-Jacques-Mandé Daguerre, inventor of the daguerreotype, was born on this day in 1787. Learn how were they were made in this short video by Getty Museum.

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Lomography Introduces an Experimental Lens Kit for Digital Cameras

For the first time, Lomography has introduced a line of lenses in 3 focal lengths for Micro 4/3 digital format. In true Lomography fashion, these lenses include fixed aperture: f/8  with two shutter speeds: 1/100sec and bulb. If you choose to use your camera’s shutter, leave the lens open on bulb and fire away.   Since […]

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