Author Archives: John

About John

One of the industry veterans here at Reed and having worn a number of hats here, some for brief flashes of time, and others for more than a decade, John's history is long and varied. Back in `84, he was hired on as a film tech and airbrush retoucher and it was a natural transition moving into digital retouching. Presently his duties sit firmly in IT where he co-maintains workstations, servers, POS, commercial software and a good percentage of our websites. John has been a creative as long as he can remember. His first experience with a camera was a Montgomery Wards 126 format roll camera. "Plastic everything on that baby, only one shutter speed and one aperture - open" he recalls. Next up was an Afga Joselette 120 with manual focus, measured in meters of course. "Before I could move to another camera, I had to 'prove' my stuff to my father, and avid darkroom adventurist. I had to prove I could manually meter, push and pull as well as make a proper black and white print from those negs. At the time, I cursed the process, but as I grew in my photo career, it rapidly became very evident just how much I learned from those hours in the darkroom, processing and printing negs with such varied exposures and developments." He goes on to say "Things are a great deal different now. The industry has mostly replaced silver halide with pixels for capturing images. The silver and dye clouds in latent image papers are looking like they may not be far away from being completely replaced by ink jet dots in coming years. Science is constantly improving our ability to capture scenes electronically and I find the possibilities for the medium to be very exciting." Having worked with hundreds of thousands of images during his career thus far, he still finds the creation of new images fascinating. In his free time, you might find John with camera in hand exploring nature, a musical instrument playing for small groups or sharing his photoshop and camera chops in varied workshops. Mostly he enjoys spending my free time with his best friend – his wife Melissa, he proclaims " Somehow she makes even the most mundane weekend chores and shopping excursions a great deal of fun."

Reed Art & Imaging, Richo, and John Fielder Sponsor Picture Me Here Event

FOR IMMEDIATE RELEASE Event: “Damak to Denver: A Picture Me Here Project” Exhibit Features Bhutanese Refugee’s Photographs and Stories of their last days in a refugee camp, their journey to the United States and their first days in Colorado. Location: John Fielder’s Colorado & the Denver Photo Art Gallery, 833 Santa Fe Drive, Denver, CO […]

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Today We Bid a Fond Farewell to our E6 Developing.

Today we at Reed say goodbye to our old friend E6. When the E6 slide film process was introduced, the ground-breaking technology brought amazing real-life color and contrast to an already booming sector of photographers. Decades later the advent of digital capture technology, through its instant gratification, led to a rapid decline in the interest […]

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Old-School Meets New School: The Portragon 100 f:4

As part of an ongoing lo-fi experiment I have been acquiring a number of old-school lenses that are known for being less than perfect, and I’ve modified good lenses, all in the quest to find just the right level of ethereal beauty. Lomography’s recent release of their Petzval reminded me of another lens released decades ago; the Spiratone Portragon […]

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Possible Construction Avoidance Routes

It’s actually pretty easy! That magnificent highway that normally makes it easy to get to us, is going through a much-needed expansion. While we get that in the end it will make things easier for the commuters who use that highway long-term, it’s making some areas of traffic slower short-term. We know your time is […]

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Colorless Coca-Cola Can Is Lovely, and Might Be Good for the World, Too | Adweek

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This stunning spec job by designer Ryan Harc is a real thing of beauty. Lower resources and some serious visual impact – what could be wrong with that? I would love to see these on the shelves, you?

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Reed E-News January 2014

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  Recipients of our 2013 Referral Rewards Announced! By Reed Art & Imaging We are so blessed to have such loyal friends and fans who share their excitement about us with their network. In a sign of appreciation we are rewarding our top referrers with some pretty cool gifts. Congratulations to our recipients and a […]

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Reed E-News October 2013

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www.ReedPhoto.com   Dear Artist,   We Want To Thank You! In years past, many of our loyal friends and associates have been kind enough to send quite a bit of new business our way during the holidays. So this year we want to say thank you. We’ll be rewarding that good behavior with some pretty […]

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How Colors are Created in the Digital World

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This short basics post will prime you to understand how colors are specified in digital files. In the reproduction market, of which Reed Art & Imaging is a part of, we use digitally driven devices to make faithful reproductions of original art, photographic captures and digital graphic designs. To accomplish this task with any hopes […]

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Photoshop Channels De-mystified

Color channels are often thought to be the exclusive realm of mystics and Photoshop gurus. If you are willing to dedicate a few minutes of time to learning, I’ll take the mystery out of channels, and give you the power to improve your workflow and your end results. The colors we see on our monitors […]

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Your Social Media Avatar Could be Killing Your Business

Selfies, party-snaps, cell phone shots, vacation pics, cartoons or just pain “gnarly looking”. This pretty much sums up the bulk of the avatars you’ll see on-line today. For your Facebook page, where you are primarily sharing with family and friends, that might be fun. But for your business related accounts a quality head-shot is not […]

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