Author Archives: John

About John

One of the industry veterans here at Reed and having worn a number of hats here, some for brief flashes of time, and others for more than a decade, John's history is long and varied. Back in `84, he was hired on as a film tech and airbrush retoucher and it was a natural transition moving into digital retouching. Presently his duties sit firmly in IT where he co-maintains workstations, servers, POS, commercial software and a good percentage of our websites. John has been a creative as long as he can remember. His first experience with a camera was a Montgomery Wards 126 format roll camera. "Plastic everything on that baby, only one shutter speed and one aperture - open" he recalls. Next up was an Afga Joselette 120 with manual focus, measured in meters of course. "Before I could move to another camera, I had to 'prove' my stuff to my father, and avid darkroom adventurist. I had to prove I could manually meter, push and pull as well as make a proper black and white print from those negs. At the time, I cursed the process, but as I grew in my photo career, it rapidly became very evident just how much I learned from those hours in the darkroom, processing and printing negs with such varied exposures and developments." He goes on to say "Things are a great deal different now. The industry has mostly replaced silver halide with pixels for capturing images. The silver and dye clouds in latent image papers are looking like they may not be far away from being completely replaced by ink jet dots in coming years. Science is constantly improving our ability to capture scenes electronically and I find the possibilities for the medium to be very exciting." Having worked with hundreds of thousands of images during his career thus far, he still finds the creation of new images fascinating. In his free time, you might find John with camera in hand exploring nature, a musical instrument playing for small groups or sharing his photoshop and camera chops in varied workshops. Mostly he enjoys spending my free time with his best friend – his wife Melissa, he proclaims " Somehow she makes even the most mundane weekend chores and shopping excursions a great deal of fun."

Possible Construction Avoidance Routes

It’s actually pretty easy! That magnificent highway that normally makes it easy to get to us, is going through a much-needed expansion. While we get that in the end it will make things easier for the commuters who use that highway long-term, it’s making some areas of traffic slower short-term. We know your time is […]

Read More

Colorless Coca-Cola Can Is Lovely, and Might Be Good for the World, Too | Adweek

Post Image

This stunning spec job by designer Ryan Harc is a real thing of beauty. Lower resources and some serious visual impact – what could be wrong with that? I would love to see these on the shelves, you?

Post Tagged with ,
Read More

Reed E-News January 2014

Post Image

  Recipients of our 2013 Referral Rewards Announced! By Reed Art & Imaging We are so blessed to have such loyal friends and fans who share their excitement about us with their network. In a sign of appreciation we are rewarding our top referrers with some pretty cool gifts. Congratulations to our recipients and a […]

Read More

Reed E-News October 2013

Post Image

www.ReedPhoto.com   Dear Artist,   We Want To Thank You! In years past, many of our loyal friends and associates have been kind enough to send quite a bit of new business our way during the holidays. So this year we want to say thank you. We’ll be rewarding that good behavior with some pretty […]

Read More

How Colors are Created in the Digital World

Post Image

This short basics post will prime you to understand how colors are specified in digital files. In the reproduction market, of which Reed Art & Imaging is a part of, we use digitally driven devices to make faithful reproductions of original art, photographic captures and digital graphic designs. To accomplish this task with any hopes […]

Read More

Photoshop Channels De-mystified

Color channels are often thought to be the exclusive realm of mystics and Photoshop gurus. If you are willing to dedicate a few minutes of time to learning, I’ll take the mystery out of channels, and give you the power to improve your workflow and your end results. The colors we see on our monitors […]

Read More

Your Social Media Avatar Could be Killing Your Business

Selfies, party-snaps, cell phone shots, vacation pics, cartoons or just pain “gnarly looking”. This pretty much sums up the bulk of the avatars you’ll see on-line today. For your Facebook page, where you are primarily sharing with family and friends, that might be fun. But for your business related accounts a quality head-shot is not […]

Read More

Easy and Inexpensive Tips for Better Video Meetings

So there you are, trying to video conference with the a client, vendor, investor, or mom and your video feed, well…. stinks. Nothing makes a bad impression like a bad impression.  I recommend that you always test your video setup a couple hours before you need to go live, making sure your webcam is working […]

Read More

Improving your Google Hangout Experience.

The rising star in online networking is the Google Plus Hangout On Air, or HOA for short. This medium mixes the experiences of video conferenceing, webinars, screen sharing and chat all in one easy-to-use package. The affordable (can you say free?) tool also comes with the added benefit of increasing your SEO, your personal brand […]

Read More

Megapixels Aren’t the Only Factor to Consider When Buying a Camera

Some questions from our clients and our readers seem to come up more often than others. Many of those questions center around the importance of Mega-pixels. This question came across my desk this morning and since it’s often relevant to our readers, I am sharing my response with you.       “When customers order […]

Read More
800.999.8084 / 303.573.8084
TrueArt@reedphoto.com
Monday - Friday; 8:30 am to 5:30 pm