Author Archives: John

About John

One of the industry veterans here at Reed and having worn a number of hats here, some for brief flashes of time, and others for more than a decade, John's history is long and varied. Back in `84, he was hired on as a film tech and airbrush retoucher and it was a natural transition moving into digital retouching. Presently his duties sit firmly in IT where he co-maintains workstations, servers, POS, commercial software and a good percentage of our websites. John has been a creative as long as he can remember. His first experience with a camera was a Montgomery Wards 126 format roll camera. "Plastic everything on that baby, only one shutter speed and one aperture - open" he recalls. Next up was an Afga Joselette 120 with manual focus, measured in meters of course. "Before I could move to another camera, I had to 'prove' my stuff to my father, and avid darkroom adventurist. I had to prove I could manually meter, push and pull as well as make a proper black and white print from those negs. At the time, I cursed the process, but as I grew in my photo career, it rapidly became very evident just how much I learned from those hours in the darkroom, processing and printing negs with such varied exposures and developments." He goes on to say "Things are a great deal different now. The industry has mostly replaced silver halide with pixels for capturing images. The silver and dye clouds in latent image papers are looking like they may not be far away from being completely replaced by ink jet dots in coming years. Science is constantly improving our ability to capture scenes electronically and I find the possibilities for the medium to be very exciting." Having worked with hundreds of thousands of images during his career thus far, he still finds the creation of new images fascinating. In his free time, you might find John with camera in hand exploring nature, a musical instrument playing for small groups or sharing his photoshop and camera chops in varied workshops. Mostly he enjoys spending my free time with his best friend – his wife Melissa, he proclaims " Somehow she makes even the most mundane weekend chores and shopping excursions a great deal of fun."

Project Portfolio

  The Need, The Solution, The Results When you are successful, we are successful. We do this with the goal of offering new ideas, incredible products and maybe even a new horn for you to toot. Your satisfaction is always at the forefront of what we do. Browse through our portfolio and discover how we […]

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Case Study – Pear Workspace Solutions

Client Need: The new digs we’re a bit boring and didn’t quite fit the brand image. The closet doors left the island feeling too utilitarian. The area felt bland and clinical. Increase sales through a lift in brand perception. The Solution: High quality large format graphics are both effective and affordable. Whether for short-term or permanent […]

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Reed Celebrates 40 Years

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We’ve seen great change in the decades since we opened our doors. Some creative mediums have shifted away from slower technologies into faster methods that allow artists to move faster into distribution of their editions.  Forty years ago, the internet was used exclusively by educational and government institutions and the idea and personal computing was limited to […]

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Art Lenses and the Photographic Print – are you wasting money?

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Lightjet versus Lambda – are you wasting the money you spent on expensive art lenses? Large format printing and why the LightJet is superior: It’s in the details – literally, The construction of the Lightjet is superior to the Lambda due to the ways that each device projects it’s laser light onto the photographic paper. The […]

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The Difference Between Pigment Prints and LightJet Digital C-Prints

Q: What is the difference between lightjet digital c-print and Giclee? Which is better quality? Thanks! ~ A. A. LightJet uses laser light to expose chromogenic photographic paper, which is then chemically developed and fully cleansed to create the archival dyes that render the fine-art image. Giclee printing uses electrical impulses to deposit archival pigments onto […]

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Staff Wheat-pasting for Month Of Photography 2015.

  Every two years the highly energetic creatives here at Reed turn things up to 11 when Month Of Photography(MOP) comes around. This bi-annual event has gone global in its reach and this year was no exception. MOP 2015 has seen large-scale gallery participation in support of photography as an art form, and the outdoor attraction of wheat-pasting […]

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Behind the Scenes – Outdoor Installation for Month of Photography

It’s a busy street corner, and the building is vacant, but an eyesore it’s not. Now dressed in the fine art of Liz Hickok, the building is now sporting jewel like colors and makes a bold statement – all in honor of a show at Michael Warren Contemporary Gallery in Denver’s Santa Fe Art District. […]

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Reed Art & Imaging, Richo, and John Fielder Sponsor Picture Me Here Event

FOR IMMEDIATE RELEASE Event: “Damak to Denver: A Picture Me Here Project” Exhibit Features Bhutanese Refugee’s Photographs and Stories of their last days in a refugee camp, their journey to the United States and their first days in Colorado. Location: John Fielder’s Colorado & the Denver Photo Art Gallery, 833 Santa Fe Drive, Denver, CO […]

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Picking the right colorspace based on image content

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An often overlooked aspect of color-spaces is the ability to use them to affect the overall “look” of the image. This 3D model represents 4 color spaces: Pro RGB (in red), Adobe1998 (translucent white), sRGB (white wire-frame) and in yellow; a professional giclee printer – the Epson 9900 on Ultra Smooth Fine Art Paper. The […]

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Today We Bid a Fond Farewell to our E6 Developing.

Today we at Reed say goodbye to our old friend E6. When the E6 slide film process was introduced, the ground-breaking technology brought amazing real-life color and contrast to an already booming sector of photographers. Decades later the advent of digital capture technology, through its instant gratification, led to a rapid decline in the interest […]

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